When David Bromstad teamed up with Naturalizer to create artwork for a spring line, he was delighted. “I loved the challenge of it,” he said to a roomful of media personnel last week at the chic Cecconi’s restaurant in West Hollywood. Naturalizer asked him to do with shoes and accessories what he does in his design work as well as on his show Color Splash on HGTV — create with color.
The artwork he designed — large floral patterns brought to life with colors like turquoise and coral — livens up the collection of flats, wedges, sandals, flip flops, and handbags for spring. “Color is everything. It makes the world go around,” Bromstad says. “A pop of color can change your mood and the kind of day you are having. The colors used in this collection are bright, happy, fun and whimsical.”
The shoe designs have Naturalizer’s trademark comfortable fit (after all, beauty doesn’t have to mean pain) and paired with Bromstad’s colorful artwork, they add that “pop of color” to any spring wardrobe. Just look at the heels on these wedges:
Naturalizer was thrilled to partner with Bromstad because of his work with color and also because he brings in a strong fan base among women who are familiar with his work on HGTV. Not to mention his charming personality. I’m not gonna lie — he’s also pretty dreamy. Tall, dark and handsome, the way I like my shoes. Wait… that’s not quite right…
The Bromstad for Naturalizer shoe collection is available at Naturalizer stores, Naturalizer.com and select retail partners. The accessories collection are available at Naturalizer retail stores and Naturalizer.com, including totes, cell phone cases, and handbags. My favorite was this white dome satchel, the “Vida,” which looks so calm and understated on the outside, but inside it has a secret burst of springtime:
Now through May 3, you can enter to win a day with David and other prizes. I can tell you from spending just a few hours with him that a whole day would be a lovely prize indeed.
some luncheon photos: Andrew Aronsohn