MAKE UP FOR EVER, announces the launch of its first-ever mobile tour designed to bring education to consumers in an engaging way, teaching them how to actually do their own make up, not just have it applied. It’s so cool because you can book an appointment to have a professional make up artist show you how to use the make up YOU OWN!
As part of the Make Up Bag Remix concept, MAKE UP FOR EVER’s team of professional artists will take a look inside your make up bags and teach you how to properly use what you already own, regardless of the brand, as well as overhaul products that are the wrong shade or texture. Even more exciting, MAKE UP FOR EVER partnered with Christina Ricci to create a special make up bag for the tour, which will be available for purchase at all stops, as well as Sephora.com later on.
MAKE UP FOR EVER is bringing the same techniques used by wardrobe stylists in the closet to style your make up bags at their innovative mobile Make Up School. The idea is to make your make up bag work harder for you.
The mobile tour will travel to the following cities in early 2013:
- Los Angeles, CA: February 1st – 3rd
- San Francisco, CA: February 9th – 10th
- Las Vegas, NV: February 16th – 17th
- Dallas, TX: February 23rd – 24th
- Miami, FL: March 2nd – 3rd
- New York, NY: March 9th – 10th
- Boston, MA: March 23rd – 24th
- Chicago, IL: April 6th – 7th
- Toronto, ON: April 13th – 14th
You are invited to book appointments for 30 minute one-on-one make up bag evaluations inside the Make Up School, where a professional artist will go through their bag, provide an interactive, hands-on lesson explaining how to apply their products, and show them how to supplement what they already own to create their most flattering look. You will walk away with a new make up bag, a custom face chart detailing how to use the products you brought, and a list of any additional products recommended by the artist to round out your look. A professional photographer will also be on-site to capture each client’s “after” look, which will be uploaded to an album on the MAKE UP FOR EVER USA Facebook page.
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