Savvy Sassy Moms wants you to #LoveYourButt
We’ve always called it a “tush” here, at least until the kids saw Frozen this winter. This season’s most popular snowman made the kids laugh impossibly hard when he said, “Watch out for my butt!” I thought the memory of the giggles might fade, but it’s amazing how many times each day a 4-year-old and 6-year-old can work that little quote into their conversations. But no matter what you call it, we want you to #LoveYourButt.
Colorectal awareness — Love Your Butt 2.0
Michael Sapienza is the Executive Director of Chris4Life, a foundation he founded in honor of his mother. Christine Sapienza was a mother, a small business owner, and beloved Philadelphia resident when she lost her battle with colon cancer the day after Mother’s Day, five years ago. Grieving and determined to raise awareness of colon cancer — and the best prevention methods — Michael started Chris4Life in his mother’s basement. This is the fourth anniversary of Chris4Life.
About Colorectal Cancer
Chris4Life shares some sobering statistics about colon cancer:
- Overall, colon cancer is the second leading cause of cancer deaths for men and women combined;
- Currently, over 1 million individuals are living with the disease and about 1 in 3 adults between 50 and 75 years old (23 million people) are not getting tested as recommended;
- This year, there will be around 140,000 new cases of colorectal cancer in the United States and of those around 47,000 will pass away;
- According to the CDC, individuals in the 50 and younger demographic (especially 40-50) have seen a rise in cases by 40% in the last two years alone;
- The people less likely to get tested are Hispanics, American Indians, African Americans, rural populations, men/women, those 50 to 64, and those with lower education and income;
- When caught early, colon cancer is 90% treatable through early screening;
- The top 5 states that have the highest cases of colorectal cancer are: Washington, D.C., Pennsylvania, New York, Illinois, and Iowa.
Remember to #LoveYourButt
Maybe you haven’t thought too much about your backside lately. Maybe you’ve thought about it too much — too big? too small? too flat?
This March, Chris4Life and Savvy Sassy Moms want you to #LoveYourButt. Call it whatever you want, but check out the colonoscopy guidelines and get checked! Share the campaign with others, because we’ll all be a little happier and healthier with early detection of colon cancer.