H&M takes the modern family to a new level of style with the launch of the “Fashion Family” Collection on October 22nd , 2012, focusing on complementary pieces with just enough edge to kick off Holiday dressing for the whole gang.
The new collection embraces coordinated dressing for parents and kids, without compromising individual style. Patterns and structures of rich burgundies, soft creams, pinks, and blacks, coupled with modern silhouettes, offer slick luxe looks to wear now through the Holidays. For mom, it’s about looking chic and feeling cool in graphic textured jackets with sleek skinny trousers or a metallic mini. A collarless fauxfur jacket over a modern structured dress, accessorized with a clutch, oversized jeweled earrings, and the essential black sunglasses create a great look for any autumn outing. Girls can complement their moms with blush-pink party dresses and graphic textured jackets. There’s even a faux-fur vest for the little fashionistas.
H&M didn’t forget the guys. Dad can step into cool with a refined rock n roll look. A sharp black suit, zip-up leather jacket, soft knit sweaters, and washed shirts make looking good easy. Finish the look with sunglasses, a knit beanie, or a washed linen scarf. The boys will look just as clever as dad in elbow-patch sweaters and long-sleeve tees. A black fedora and matching sunglasses polish off these little rock stars.
The “Fashion Family” collection will be available in store beginning October 22nd at 36 H&M locations in the United States. An exclusive video featuring the “Fashion Family” Collection is available via http://www.youtube.com/user/hennesandmauritz
Visit hm.com for more information and for store locations that carry the H&M “Fashion Family” collection.
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