9 Ways To Optimize Your Small Business Marketing Campaigns Using Technology

In Health & Tech, Lifestyle by JennaLeave a Comment

Achieving success in today’s business environment is not an easy task. There are always new competitors waiting to take your place, the economy can change at any moment, and customers are getting smarter by the day. It takes a lot of hard work to stay on top of things, but there are many ways to use technology to make it easier for yourself. In this post, we will discuss nine different ways to use technology to optimize your marketing campaigns so they have the best chance of success!

CRM Systems 

CRM systems are a great way to keep track of your customers and their purchases. This allows you to learn more about each customer, create targeted advertisements that they will be most likely to respond to, and make it easier for them in the future when they come in again looking for something new! They may not seem like much at first glance, but CRM systems can be an essential part of any marketing strategy. The National Business Research Institute recommends using ESP’s (Email Service Provider) because this is one of the best ways to automate your email campaigns while still running ads on Google Adwords or Facebook Ads. CRM systems also tend to make workforces much more productive as it enables much more collaboration compared to traditional management systems. 

Quality Video Content 

Videos are becoming more and more popular on the Internet, so you must make some videos to help promote your business. These can be anything from short ads about what you do, tutorial videos showing how people can use your products or services better, testimonials with customers talking about their experiences using your company, etc. If you want to get serious results, there are plenty of options out there for professional video production companies who will give you great content at a very affordable price! In addition, with video content, you’re far more likely to grab the necessary consumers’ attention than traditional content. In addition, if the video is done well, it will be shared and go viral so that you can get free publicity with minimal effort! 

Measure Analytics 

You need to track how your marketing campaigns are doing, and you can get a lot of this information from Google Analytics. This is one of the most widely used tools for tracking website traffic statistics, and it’s straightforward to set up! It will show you which types of content people like best, where they come from (which countries, etc.), their interests, etc. In this day and age, when you genuinely understand how to utilize the information at your disposal, it’s effortless to target the correct demographics; this is why everyone is starting to understand the Growing Value of Data Science Jobs. You’ll quickly learn a lot about your customers by keeping an eye on these reports so that you know when changes should be made in order to maximize results.

AI Self-Learning Systems for Data Analysis

With big data and machine learning, you can quickly discover which demographics are most likely to buy your products and what they like the best. In addition, these systems allow you to learn more about consumer behavior by analyzing social media posts, demographic statistics, etc. so that it’s easier than ever before to target customers with the right message at the right time! There is a lot of information out there regarding how these types of marketing campaigns should be done correctly and some success stories from other companies who have used them successfully.

Tracking The Right Metrics From Social Media And Email Marketing Campaigns Is Crucial For Successful Marketing Strategies. You need to track how your marketing campaigns are doing, and you can get a lot of this information from Google Analytics. This is one of the most widely used tools for tracking website traffic statistics, and it’s straightforward to set up! It will show you which types of content people like best, where they come from (which countries), their interests, etc. In this day and age, when data science jobs have become so popular, understanding consumer behavior through big data analytics has been simplified more than ever before! There is a lot of information out there regarding how these types of marketing campaigns should be done precisely and some success stories about other companies who have successfully implemented them.

Email Marketing Software Tools for Small Businesses

Email marketing is one of the most effective channels to reach your prospects. Utilizing email, you can stay in front of them, increasing brand awareness and triggering purchase intent. Additionally, it has a higher ROI compared to other online advertising platforms such as social media or PPC ads.

Although many free email service providers are available on the market today (e.g., MailChimp), some small businesses prefer more customizable options that come with better features & support at affordable prices without sacrificing functionality. Here are the top five best email marketing software tools for SMBs:

  • AWeber
  • Benchmark
  • GetResponse
  • iContact
  • Mad Mimi
Facebook Ad Demographics To Know

Facebook offers excellent targeting options to advertisers, allowing the ability to reach the right audience at scale. When it comes to advertising on Facebook, marketers can make many demographic choices that will most likely reach the correct people. Below you’ll find a few demographics that may help your next campaign:

  • 25-34-year-olds (18%) spend an average of $56 per week on entertainment – more than any other age group!
  • People like cats have a significantly higher interest in television shows than those enjoying dogs or any animals for that matter .
  • The majority of people interested in finance & investing are aged between 25-49 years old if they’re about travel then mostly 18-24 years old.
  • The youngest demographic is very likely to use mobile devices, with 33% of 13-17-year-olds having smartphones.
  • Single people are more likely than married ones to be interested in coupons and discounts (45%).
  • Two-thirds of single men aged 18-24 years old who like football, watch it every week! And over one-third of these young male sports fans go shopping at least once a week.
Take advantage of Multiple Social Media Platforms

Consider your target audience and their interests. If they are on Instagram, Twitter, or Pinterest, you can consider advertising there as well! As the world grows more interconnected through technology, marketers have many options for marketing campaigns. There’s no need for a sole social media platform anymore; take advantage of multiple platforms with one ad campaign targeting different demographics at once! Consider your target audience and their interests; if they’re on Instagram, why not try out some ads there too?

The combination of various social networks allows reaching potential customers in new ways that were previously impossible before while also saving time & budget, which is crucial for small businesses owners. Take advantage of this opportunity by trying out a few different channels together – who knows what results you will get when combining multiple marketing platforms? There’s no need for a sole social media platform anymore; take advantage of various platforms with one ad campaign targeting different demographics at once!

Take Advantage of Team Collaborations

Time is money, and when it comes to small businesses, both are limited. A team of dedicated marketers who work together can significantly improve the overall campaign results by sharing responsibilities & workload. This approach also allows you to scale your marketing efforts according to demand without having too many people involved at one time! Consider getting help from others to save yourself some precious time while still being able to get more out of what you have already done so far – team collaborations are here for a good reason!

Having a team of dedicated marketers who work together can significantly improve the overall campaign results by sharing responsibilities & workloads. Collaborations allow scaling your marketing efforts according to demand without involving too many people at once! Get others to help with saving yourselves some precious time while still being able to do more.

Develop Effective SEO Campaigns

Easily one of the best ways to increase your online visibility is through a good SEO campaign. Using keyphrases relevant to your business and services, you’ll have much higher chances of being found on Google, Bing & Yahoo, which leads to many new potential customers!

One of the easiest ways to help bring more visitors from search engines is by developing effective SEO campaigns. Focus on keywords relevant to your industry and make sure they appear on all essential pages across your website – it will give you a significant boost within organic rankings and gain more web traffic!

Developing a proper Search Engine Optimization (SEO) campaign helps attract many users by using various keywords related to their industries, appearing on the first page of search engines. It will give you a significant boost within organic rankings as well as gaining more web traffic!

In conclusion, running a successful business is tough, and it can be even more difficult if you’re doing everything alone. However, if done right, every marketing campaign has the potential to bring many new customers your way!

Meet the Author | Jenna


Jenna Greenspoon is a mom to Jonah and Addison, aged 8 and 5. She loves staying up to date on all things kids and makes sure she is on point with the latest childhood trends! She is the owner of Savvy Sassy Moms and manages a team of creative contributors that work hard to keep moms up to date on the latest trends. Jenna loves social media and works on a variety of social media campaigns with brands big and small. Connect with Savvy Sassy Moms on Instagram

Share this Post

Leave a Comment