Heidi Klum had me at Project Runway…I love her no nonsense way of running that show. But, without sounding cliche, it will be interesting to see if her tagline will apply over time…
come on…you know you want to say it with me…
“One day you’re in, and the next day you’re out”
Based on what I’m seeing, she was being very mindful with her line because she is in the business of cutting out people for bad fashion and design choices.
Her lines are colorful, playful and designed with ease in mind. While they may not meet the personal taste of all parents, I think many will love what she’s come out with.
Important details to note:
- This new collection, Truly Scrumptious by Heidi Klum, will be available in all Babies“R”Us stores across North America and online at Babiesrus.com beginning Saturday, September 15th!
- Apparel and accessories will be perfect for mixing and matching – she talks about this in her videos on the website that all the pieces can really be combined to make looks so you’re not in need of hunting down a specific partner.
- Bedding, room décor and gear featuring fun, colorful patterns, as well as optimal functionality. The nurseries are adorable – the Boho Harmony nursery is simply sweet and would be perfect for a little girl arriving and the Dinosaur for a boy is something I haven’t seen before – so it’s a great option for a nursery.
- Heidi’s collections are being designed for newborns, infants, toddlers and growing kids.
- The fall apparel assortment includes layette for little ones up to 24 months, as well as whimsical play wear and separates for kids from 2 to 5 years.
- View videos of Heidi showing off the collection HERE.
When talking about her new venture Heidi had this to share:
“Over the years, I’ve made countless shopping trips to Babies“R”Us looking for the coolest gear, trying out the newest toys and shopping for fun clothes. Babies“R”Us is the ultimate authority in baby products,” said Klum. “I’m so excited to partner with them to create a fun, magical and unexpected collection that is also affordable. I know how important it is for moms to make smart purchases when it comes to shopping for their ever-growing children. My friends always joke that I’m the go-to person for advice on gifts and gear. Now, I get to bring my ideas to moms everywhere that offer function with a fashionable flair. My designs for Truly Scrumptious have really been inspired by all the adorable children who are just that – truly scrumptious – and deserve to have nothing but the best!”
We here at Savvy Sassy Moms think Heidi’s collection looks fantastic and there really is something for every taste – so make sure to check it out!
Are you excited to take a peek at Heidi’s collection this Saturday?