Baby Names up in Lights!

What’s a better way to ring in the New Year than with a BABY! Every year anxious parents and hospitals are counting down the seconds to welcome the very first babies of the new year and this year Target will be putting some of these baby’s names up in Lights!

Right now parents can visit Facebook.com/TargetBaby to create their Big Baby Board announcement, by clicking on the “Share the News” tab and entering their child’s name, birth date and weight. The innovative application will generate a digital announcement that can be shared via Facebook, Twitter and e-mail. But that’s not all, Target will be selecting announcements at random to be displayed on billboards in New York City’s Times Square and in Hollywood, CA.

In New York City these 30-second videos, featuring fresh-faced babies and holiday wishes from Target, will air 10 times per hour, starting Dec. 31, 2010 through Jan. 6, 2011.

In Los Angeles the Big Baby Billboard will feature a 25-by-30-foot display of a gigantic magnetic board on which workers will assemble colorful letters to create a billboard-sized birth announcement for each entry selected. Once the announcement is in place, a camera will capture a photo of the board. Photos will then be uploaded to the Target Baby Facebook page where parents can download and print their child’s big moment. Baby announcements at the Big Baby Billboard in Los Angeles will be updated every 10 to 15 minutes, generating up to 50 keepsakes every day.

So what are you waiting for…head over to the Target Baby Facebook Page and enter your BABY for their first 15 minutes of fame!

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Andrea is a Mom who hasn't lost her style to motherhood. Andrea loves social media and works on a variety of social media campaigns with brands big and small. Connect with Savvy Sassy Moms on Instagram