Welcome to the wonderful world of Joe Fresh.
Joe Fresh is not new to the fashion world by any means but it is new to California and new to JCPenney stores. Joe Fresh launched in 2006 and already has over 300 stores in Canada and just recently went south of the border in 2011, with 6 stores in New York, New Jersey and Long Island. How the heck did California get left out? Well, thanks to a partnership with JcPenney, Joe Fresh is available to everyone.
With this colorful pallete of clothing you can bet this will be a huge hit especially right here in southern California. I was invited to the Joe Fresh for JCPenney launch party and pop up shop to get a sneak peek and shop the Spring collection. Joe Fresh (Joe Mimran) himself was even there. They had a special performance by Paul McDonald and Nikki Reed as well as DJ Ruby (Rumor Willis) spinning some awesome party music.
So here is what you’re going to love, the clothes are casual, simple, trendy and perfectly priced. They have gorgeous dresses, relaxed shirts, soft basic t’s and my favorite, the brightly colored denim! The Joe Fresh cropped colored denim are only $19. I picked up a pair in the lime green/yellow, but I really should have just bought them all.
The tops are all reasonably prices between $16 – $39 and I so grabbed about five shirts. I am really excited about Joe Fresh because as Moms we always spend our money on making our kids look cute, but with these prices you can spoil yourself, be right on trend and have money left over for cute shoes!
Don’t even get me started on Joe Fresh Kids. Adorable.