A peak behind the scenes at Petunia Pickle Bottom

In Baby, Kids, Style by Christina Montoya Fiedler2 Comments

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For the past 12 years, Petunia Pickle Bottom has become synonymous with style for moms & women. Through its custom-designed, signature textiles and innovative design, the brand has redefined the premium diaper bag category, and has expanded by designing and developing products for moms at all stages – with newborn or not.

Um, yeah. You can say that again. I’ve been a long time lover of all things Petunia Pickle Bottom, even before I had my first baby four years ago. And now that I am expecting again, I could not wait to visit their new flagship boutique, which is attached to their beach side headquarters in Ventura, CA. Savvy Sassy Moms was lucky enough to receive a special invitation for a sneak peek at the new showroom and all the new fabrics and products available for purchase. Needless to say we jumped at the chance.

Casting my eyes on the rows and rows of beautiful bags was like a dream come true. And all of them were beautiful in their own right. With a wide variety of styles including the City Carry All, the Cosmopolitan Carry All, and the new Cake Collection, there are bags for ever need.

Lots of questions were answered as to where Petunia Pickle Bottom gets their inspiration. We were able to step in to the office of DeNai Jones, founder and head designer, and saw her large bulletin board filled to the brim with fashion magazine clippings and home decor spreads. New trends heavily influence their color palettes and design choices.

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I was able to peep the new Petunia handbag line, which helps moms transition from life with a diaper bag back into life with just a really cool, functional purse. You can find all your favorite Petunia Pickle Bottom patterns, along with new ones and new styles. I can’t say too much because the line does not launch until this Spring. Trust me though, you’re going to love it.

Also coming this Spring is a new line for the men in our lives – Sons of Trade. Think of it as the perfect bag for the man’s man – functional, durable, handsome, rugged. Perfect for a day out with the kids or a trip to the office. His choice.

Side note, the shop has a great clearance selection of last season’s looks. Be sure to pick up the Travel Train Case in Daydreaming in Dax.

Other Spring products include the new tech collection featuring the Whereabouts Wallet™ with easy phone access, the Stowaway iPad Sleeve™ and Carried Away Laptop Case. And the good news is that they all retail for under $55.

Moms, what are your favorite new Petunia Pickle Bottom looks?

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DeNai Jones, founder and head designer of Petunia Pickle Bottom with editor-in-chief of Savvy Sassy Moms, Andrea Fellman

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Me and my pregnant belly with Andrea Fellman.



Meet the Author | Christina Montoya Fiedler

Christina Montoya Fiedler is a Los Angeles native - born and raised. Before becoming a mom, and writing for various parenting sites so she could be home full time with her son, she was a publicist representing environmentally progressive architects and contractors - one of whom just finished building a home completely out of parts from a Boeing 747. Now that's cool!


  1. I LOVE PPB & I’m loving all of these sneak peek posts as of late! This is the first one that talked a little about the handbag line which makes me super excited. I love how the diaper bags can double as handbags as is since they’re quite stylish, but to have an actual handbag line is just the icing on the cake (no pun intended) I can’t wait. I love my touring tote & can’t wait to see what PPB has in store for us next.

  2. Pingback: On the Go with Petunia Pickle Bottom City Carryall {giveaway} | Savvy Sassy Moms

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